As a social media strategist and founder of The Olive Standard, I help CPG brands grow with strategies that connect, convert, and build loyalty. My focus isn’t on chasing empty metrics but rather on creating systems that drive trial, strengthen brand trust, and move products off shelves. From awareness to repeat purchase, I design social media approaches that work across the entire customer journey, blending creativity with performance to deliver results that last.
Driving Growth Through Social That Works
At The Olive Standard, creativity isn’t just about pretty posts, it’s about building campaigns that spark real conversations, earn trust, and move products off shelves. We experiment, adapt, and deliver social content that feels human and connects where it counts.
🎯 Strategy to Execution
From awareness to conversion, we map the customer journey and build content systems that support it end to end. Strategy comes first, execution follows with daily content, UGC, influencer activations, and paid campaigns that actually perform.
🌟 Customer-First Always
We listen. Reviews, feedback, and trends inform everything we do. Your customers are your biggest asset, and we build strategies that reflect their needs, habits, and cultural cues.
🔍 Built for Growth-Stage Brands
Our specialty is helping CPG brands cut through the noise. We make your brand easy to find, harder to forget, and part of the cultural conversation so growth isn’t accidental, it’s the outcome.
Meet Alma
Founder + Lead Strategist
With over a decade in digital marketing, I’ve supported both global CPG brands and small businesses in building social strategies that actually drive growth. My philosophy is simple: consistency, creativity, and clarity win every time.
What started as a side project in 2022 has grown into The Olive Standard - a social media agency dedicated to helping brands stand out in a crowded market. We focus on blending smart strategy with creative execution so that every piece of content works harder for the brand.
I live in Jupiter Farms, Florida, with my husband and our two daughters. Leading a fully remote team gives us the flexibility to tap talent across the country and activate the right expertise for every client.
Meet Vanessa
Community Engagement Manager
Vanessa Sanchez is a Community Engagement Manager at The Olive Standard, where she has been excelling in this role for over a year. Originally from Cartagena, Colombia, she is fluent in both Spanish and English, bringing a multicultural perspective to every community she helps build.
Vanessa leads the charge in sparking conversations, fostering connections, and cultivating vibrant online communities for our clients. Her dedication and energy have made her an integral part of how we help brands create loyal, engaged audiences.
Outside of work, Vanessa enjoys exercising, exploring different cultures, and running her successful small business, Box of Colors, which specializes in handmade and customized accessories. 🌍✨💬
Meet Nicole
Graphic Designer & Content Creator
Meet Nicole Da Silva, a current Advertising student at the University of Florida with a growing background in branding and content creation. Bilingual in Spanish and English, she brings a unique perspective to connecting with diverse audiences and communities. Nicole has a passion for creativity and communication, and she loves bringing ideas to life in ways that make a lasting impression.
Beyond design and content, Nicole’s passions include fitness, keeping up with social media trends, and creative storytelling. Whether she’s working out, experimenting with new content formats, or brainstorming innovative campaign ideas, Nicole brings energy, enthusiasm, and curiosity to everything she does. ✨📱
Let’s Work Together
At The Olive Standard, we don’t just manage social, we make it work for your business.
We build strategy-first systems for CPG brands, then execute with the kind of content and campaigns that move products off shelves and into carts. From daily organic posts to geo-targeted paid ads, from UGC to influencer partnerships, we handle every part of your social presence so you don’t have to.
With over a decade of experience leading social for household names like LaCroix Sparkling Water and CELSIUS Energy Drinks, we know what it takes to scale — and we bring that same expertise to growth-stage brands ready to compete and win.
Social media is the most visible work your brand produces. Let’s make sure it earns attention, builds trust, and drives growth.
👉 Ready when you are.