As a social media strategist, I’m here to go beyond the ordinary and craft something truly impactful. My focus is on helping brands grow by blending innovative social media tactics with a comprehensive approach to customer acquisition and retention. From building awareness to driving meaningful engagement, my goal is to create strategies that not only expand your brand but also build lasting connections with your audience.
🚀 Fueling Growth Through Creativity
The heart of our strategy lies in pushing the boundaries of digital marketing. We’re not afraid to experiment and harness the power of captivating social media campaigns that spark authentic conversations and foster genuine connections.
🎯 Expertise Across the Full Funnel
Our approach spans the entire customer journey, from the first glimmer of awareness to steadfast brand loyalty. We’re adept at optimizing every touchpoint, ensuring that potential customers are not just engaged, but nurtured throughout their interaction with your brand.
🌟 Value-Centric Philosophy
What sets us apart is our unwavering focus on your customers. We analyze reviews to understand their needs and preferences. We craft strategies to enhance their experience, providing valuable insights and engaging solutions.
🔍 Transforming Brands for the Future
Our expertise lies in transforming brands into irresistible forces that are easy to find, unforgettable, and incredibly desirable. We thrive on making brands not just referrable, but truly memorable, driving both customer loyalty and advocacy.
Meet Alma
Founder + Lead Strategist
With over 10 years of experience in digital media marketing, I’ve had the privilege of helping major brands transform their social media and digital presence while also consulting with small business owners. My philosophy is simple: do the ordinary things extraordinarily well, and this mindset is at the heart of everything we do at The Olive Standard.
What began as a side hustle in early 2022 has grown into The Olive Standard, a full-service digital marketing agency dedicated to helping brands make meaningful connections. We pride ourselves on pushing creative boundaries and finding innovative ways to help your brand shine in the crowded digital landscape. Together, we can take your brand to the next level.
When I’m not at my desk, you can find me soaking up the sun at the beach or discovering the latest local beverages in my backyard.
Meet Summer
Social Media Manager
Meet Summer, a New Media and Digital Design graduate from Fordham University with over 4 years of experience in the social media landscape. She has a track record of helping brands expand their online presence and provide value to their audience. Summer is also a great UGC creator, specializing in crafting top-quality content for brands organic and paid efforts.
Beyond social media, Summer's passions include exploring new cultures through travel and capturing moments through photography and videography, including digital, film, and drone. 🌍📸🎥
Meet Vanessa
Community Engagement Coordinator
Vanessa Sanchez is a recent graduate from Suffolk University with a BSBA degree in Business Management and a minor in Marketing. Originally from Cartagena, Colombia, she is fluent in both Spanish and English.
As our new Community Engagement Coordinator at The Olive Standard, Vanessa will be sparking conversations and fostering connections for our clients, building vibrant communities of raving fans every day.
In her free time, Vanessa enjoys exercising, exploring different cultures, and running her small but successful business, Box of Colors, which specializes in handmade and customized accessories.
Meet Anita
Graphic Designer & Content Creator
Anita, our freelance graphic designer and content creator, offers a fresh perspective on visual storytelling. She graduated from Fordham University in 2023, where she majored in New Media and Digital Design and minored in Communications and Culture.
Her journey in design began with a fascination for how visuals and narratives come together to create compelling experiences. Whether it's crafting vibrant graphics or creating engaging content, she thrives on bringing ideas to life in ways that resonate and inspire.
She delivers high-quality, personalized design solutions that not only meet but exceed client expectations.
Outside of the office she loves to explore New York City's restaurant scene, go for long runs, and draw in the park.
Meet Jen
Social Media Manager
Introducing Jen, a budding force in the world of business administration, Jen is currently pursuing her degree with a laser focus on marketing at the prestigious University of the Pacific.
With an impressive track record boasting over three years of immersive experience in the digital marketing sphere, Jen is our go-to expert in influencer marketing and social media. She possesses an innate ability to infuse brands with personality, captivate audiences across various niches, and curate top-tier content that resonates on a profound level.
Jen's personal interests serve as a testament to her creative spirit. When she's not strategizing for our clients, you can find her channeling her passion into crocheting intricate designs, exploring new destinations, or penning her thoughts in her cherished journal. 📓✈️
Meet Mimi
UGC Creator
Meet Mimi, a seasoned content creator with 3+ years of expertise. Specializing in crafting compelling social media content, she brings a unique blend of creativity and strategy to brands across diverse niches, fostering genuine connections between brands and audiences. Expect dynamic, authentic, and impactful collaborations with Mimi.
Let’s Work Together
Together, we'll navigate a journey of remarkable growth. Let's connect and explore how our passion for creative marketing can catapult your brand ahead of your competition.
From crafting strategic and performance-driven creative content to managing your social media presence, our commitment is to transform your brand into a compelling powerhouse that deeply connects with your audience.
With over a decade of experience leading CPG and Vitamins/Supplements brands, including LaCroix Sparkling Water and CELSIUS Energy Drinks, we've honed our skills in crafting social strategies that are successful, scalable, and impactful. Our ability to author high-level strategic plans, conceptualize creative, and utilize qualitative and quantitative insights sets us apart as digital marketing experts.
Our work has been recognized by industry titans such as Inc. Magazine, The Wall Street Journal, The Washington Post, Grubaholic, Business Insider, and more – a testament to our role as transformative force in the digital marketing landscape.